Publishers Marketing Associates, often referred to as PMA in the publishing community, came into existence in 1988, as a harbinger of good quality and high-standard books for one and all. The foundation of a publishing division was laid down simultaneously, and ambitiously named Sunrise Publications.

Publishers Marketing Associates and Sunrise Publications provide the educational institutions with quality publications of world renowned publishing houses, and indigenously developed new courses and adapted courses of high standard, executed with the objective to bring them within the parameters of our curriculum, environment and culture.

Publishers Marketing Associates /Sunrise Publications have the main office in Karachi and branch offices in Lahore, Islamabad, Faisalabad.
Major promotional products of the company are educational books ranging from Pre-Primary classes to the A-Levels, which are promoted and marketed throughout the country.

Being privileged to be the sole agents and distributors of reputable publishing houses namely: Collins, Pearson, Cambridge University Press, Jolly Phonics, Hodder, Macmillan, Schofield&Sims, Marshall Cavendish (Singapore). PMA endeavors to sustain the promotion of best educational materials, including those of Sunrise Publications to the company customers, indirectly to the private schools sector, and directly to the booksellers, wholesalers and retailers throughout Pakistan.