About Us

About Us

About Us

PMA was founded in 1988 and is a proprietorship concern. Its main office is in Karachi and branch offices in Lahore and Islamabad. Major products of the company are educational books ranging from Pre-Primary classes to the A-levels.

The firm is committed to growth and financial soundness. Its corporate conscience helps to eliminate short-term thinking by giving quality precedence over quantity. The employees of a company are its valuable asset.

PMA has at its disposal the strength and abilities of a team made up of twenty-four members, who have received on-the-job training and can now be categorized as an experienced working force.

Our commitment is to empower with knowledge the present and future generations of students.

PMA’s production department develops books under the banner of Sunrise Publications, its subsidiary company, consequently its indigenous creations and adaptations are promoted by PMA in the country.

The underproductions of this nascent company will undoubtedly fill the vacuum of locally prepared books having a new perspective, approach and methodology.

The marketed courses of Sunrise are: Better English, Nelson English, Beacon Readers, Essential English, Junior English, Complete English, Skills in Mathematics, Sunrise Mathematics, Sunrise Computer Science, Literacy An Interactive English Course, to name a few.

About Us

Our Mission

PMA aims to provide the educational institutions with quality publications of world renowned publishing houses and indigenously developed new courses and adapted courses of high standard, executed with the objective to bring them within the parameters of our curriculum, environment and culture.


The Company’s value system promotes honesty and personal growth in all its dealings with the stakeholders. PMA’s distinctive competence is its integrity, service and honouring of commitments. Sunrise Publications arranges with its principal publishing houses workshops on their new courses for the benefit of the dedicated teachers of schools of Karachi, Lahore and Islamabad.


Being privileged to be sole agents and distributors of reputable publishing houses, we Endeavour to sustain promoting best educational materials to the company customers, indirectly the private schools sector, and directly the booksellers, wholesalers and retailers throughout the length and breadth of our country, in order to facilitate the eradication of illiteracy from the masses.